World’s first Fairtrade crisps
At the Fairtrade Campaigners Forum at the University of Leeds, Mo Zafir of Fairtrade wholesalers, Premcrest announced that they would be supplying the world’s first Fairtrade crisps.
Made from plantain rather than potatoes, the delicious Zamora crisps are Fairtrade certified. The plantain trees are grown in the Amazonian region of Ecuador. Producer Geovani Rodriguez comments ‘plantain trees need a lot of care and attention; I look after them just as I would look after my wife.’
Everyone wins with Zamora crisps. The purchaser gets a delicious product and the plantain farmers get a fair price for their produce, offering them a sustainable livelihood with which to support their families.
